As a Realtor®, I run a small business. Like any other small business, I face challenges on a daily basis in regards to the allocation of resources and balance between marketing, daily operation, fixed costs and tasks etc.
I have recently had a conversation with Yahel Demeter, a business strategist, about the branding triangle. Simply put is the relationship between 3 important components a small business owner always sensitive to: The competition, the product/service, and the target market.
It was an insightful chat, I hope you enjoy listening to it as much as I have enjoyed contemplating and thinking about the concepts.
For more insightful topics visit: https://www.yaheldemeter.ca/biz-like-it-is-podcast